Case Study

GM (General Motors)

As GM moves into electric vehicles, it’s hiring practices and web site need to transition while the company evolves. I was brought in to develop a new careers site for GM with the following objectives:

  • Integrate with updated messaging and branding
  • Create a journey from point-of-entry all the way to application which is a seamless and easily navigated experience
  • Personalize content and encourage candidate self-selection

Young STEM talent was identified as a critical audience group. Supporting content needed to vary (through personalization) by career path and region of the world. As an overarching message, visitors to the site had to be shown how they will advance through their careers, emphasizing the ability to chart their own path and future career, with the support from management that helps them get there.

An added dynamic was navigating a multi-agency relationship in which UX and design had to be seamlessly handed-off to a separate digital agency responsible for development.

The resulting site has won multiple industry accolades including: Gold W3 Award; Communicator Award; and, WebAwards for Outstanding Web Site

Tasks & Deliverables

  • Site map
  • Wireframes
  • Design prototype development
  • Functionality annotations / development specs

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Work Samples