Andrew Child

Freelance Senior UX Designer


Discovery / Information Gathering

Interview and survey key stakeholders and representative audience members to ascertain messaging goals and site objectives. May include workshops or focus groups.

Heuristic Evaluation

Review site to judge its compliance with recognized usability principles. This is often performed concurrently with reviews of competitor or aspirational sites in a broader web landscape analysis to determine a site’s relative efficacy and to tease out best practices.

Information architecture

Organizing a web site to support communication goals and user information needs. The final deliverable is a schematic site map that shows the pages of a site and their interrelationships.


Visual representation of a site’s template/page types showing navigation, page components, and functionality. Can take the form of static diagrams or clickable pages appropriate for user testing prior to site design.

Usability Testing

Remote or in-person testing of existing, prototype or competitor web sites. Testing may be moderated or unmoderated. Deliverables include test protocol and findings report.


Functional Specifications

Detailed description of a site’s functionality. Used during UI design and development as a guideline for how site components should behave and interact. Often used to define or verify project scope prior to coding.

About Andrew

Andrew is a senior user experience designer with more than twenty-four years experience creating user-centric projects for his clients. He is an analytical problem solver with excellent communication, presentation, and consensus-building skills.

Andrew is typically engaged by digital and advertising agencies to lead the UX phases of web projects. He is comfortable with both the pace and expectations of the agency world.

Tools of the Trade

Adobe Creative Cloud

Photoshop, InDesign, XD

Axure RP

Wireframes and prototypes


Site maps and relational diagrams

Microsoft Office Suite

Word, PowerPoint, Excel




Wireframes and prototypes

by the numbers…

Years in Interactive

Number of Web Projects

Estimated Cups of Coffee